Publisher
Location.com
Powered by Yext. Built for AI Visibility.
Location.com was built with a clear goal: help our brands get cited more often in AI-generated answers.
But it also does something else important. It gives us direct insight into what actually drives visibility across AI and traditional search. Because we can see how brand content performs in live search environments, we can turn those learnings into meaningful product improvements. That means our customers benefit from strategies grounded in real-world performance — not assumptions.
Brand Certified Facts (BCF) is the first major outcome of this work. We found that AI systems respond strongly to verified, brand-authored information. So we built BCF into Location.com and Yext Pages to help AI platforms recognize and prioritize accurate brand data.
The results are dramatic: brands using BCF have seen up to a 9% lift in visibility on Google Gemini and up to a 37% lift on Bing and Yahoo.
To see how we approached the research — and what it means for your brand — explore the full BCF methodology and results below.
Supported Fields
Supported Fields
Review Monitoring
This is part of Yext's reviews feature: https://www.yext.com/products/reviews/
Name
Let customers know how to address you by giving them a name.
Hours
Make sure your customers know exactly when they have access to your products and services.
Main phone
Let customers know where they can contact you at your main number.
Website
Drive more consumers to your webpages by providing a direct link to your website.
Description
Leverage business descriptions to localize your brand, share its unique history, and attract more consumers.
Address
Let travelers know where they can locate your business.
Categories
Help consumers and intelligent services understand what you have to offer by associating yourself with the right categories for your business.
Cover Photo
Spice up your profile while maintaining brand consistency by including a unique cover photo.
Facebook URL
Point consumers to where they can ‘Like’, comment, and post content about your business on Facebook.
Instagram URL
Add your Instagram handle and encourage consumers to engage with your brand on one of the most popular social platforms.
Twitter URL
Help consumers communicate with you by letting them know your Twitter handle.
Technical Details
Technical Details
| Update Time | Daily |
|---|---|
| Supported Countries | U.S. and Canada |
| Supported Languages | English |
| Supported Fields | Address, Categories, Cover Photo, Description, FAQ, Facebook URL, Hours, Instagram URL, LinkedIn URL, Main phone, Name, Pinterest URL, TikTok URL, Twitter URL, Website |
| Supported Features | Review Monitoring |
| Supported Entity Types | Location, Restaurant, ATM, Hotel |
