Natural language processing is a branch of artificial intelligence concerned with the interactions between computer and human languages. Put simply, it's about the ability of computer software to "listen to," process, and understand human language in the way that it is spoken.
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Natural Language Search
Natural language search uses artificial intelligence to put text or speech into context. When a user types in a query, it produces results that are relevant to the search query's context, and provides an answer in coherent, relevant ways.
Why is Natural Language Search Important?
Why is Natural Language Search Important?
Consumers expect direct answers to their queries — those complex phrases and questions that mimic our everyday speech. When a user types in a query, it produces results that are relevant to the search query's context, and provides an answer in coherent, relevant ways. Multi-word, natural language queries are especially important because they express high intent.
KEYWORD-BASED SEARCH VS. NATURAL LANGUAGE SEARCH
Keyword-Matching Against Specific Pagess.
Keyword-based search Crawls every page on your website. Then indexes each page as an entry. It search it returns entries that contain the keyword the most amount of times.
Natural language processing deciphers user intent
Uses natural language processing to parse the query. Then it automatically tries to determine which entities are the best match for a given query