Duplicate Suppression

In a perfect world, each publisher would only have one single listing per business entity. Duplicates can appear from user contributions, conflicting data sources, changes in company branding, or several other reasons. Duplicate listings can negatively impact your brand in a number of different ways, such as decreasing rank in search result pages, causing consumer confusion, brand frustration, and reducing the reach for the correct listing. Yext helps ensure your brand is providing accurate information everywhere consumers search.
Duplicates Scanning to Find Matches
Yext uses a process called Scanning, which involves searching a publisher for listings that are the exact same, or slightly different, than all of the main listings Yext powers. These potential duplicates are called Matches, which are reviewed to determine if it is actually a duplicate of the main listing. True duplicates are suppressed while false positives are left alone.
Review & Take Action on Duplicates in Platform
Users can review potential duplicate listings directly in the Yext platform by clicking "Suppress" if it is a duplicate or "Not a Duplicate" if it isn't. For example, if a user suppresses a duplicate listing, that information will be sent to the publisher who will review and remove the duplicate.
Submit One-Off Duplicates
If a user identifies an unfound listing that they believe to be a duplicate, they can submit it as a candidate for suppression directly from the Duplicates page. To submit a duplicate for suppression, users will select the entity associated with the duplicate listing, the site where the potential duplicate was found, and the URL of the potential duplicate listing.

Want to become a Yext Expert?

Join Hitchhikers, the new Yext training platform and community, to test your knowledge, earn badges, and engage with the experts.
Create your free account

One Platform. Unlimited Solutions.

Delight customers and drive revenue.

Transform site visitors into customers and learn more about what matters most to them with a dynamic AI site search on your website.
Learn More
Capture and convert more local business with location listings. Turn maps, GPS apps, and local directories into your best marketing channel.
Learn More
Your online reputation can win or lose you business. Generate, manage, and respond to reviews at scale with Reputation Management from Yext.
Learn More
Learn More

Empower customers and agents to self-serve.

Enable customers to find instant answers to their support questions via FAQs, guides, tutorials, videos, ebooks, manuals, and more
Learn More
Decrease case creation by recommending related content based on the issue being raised - right within the case submission form.
Learn More
Resolve cases in record time with agent desktop search. Empower agents to drive faster case resolution as they troubleshoot customer issues at scale.
Learn More
Answer your customers’ questions before they even reach your help site by improving your ranking and presence in search.
Learn More
Deliver a seamless experience with in-app support. Allowing customers to seek help right within your app makes for a superior user experience.
Learn More
Learn More

Supercharge discovery and conversion.

Create an intuitive eCommerce search and discovery experience so you can deliver direct answers to your customers every step of the way.

Turn your website into a conversion engine and streamline the digital customer journey with AI-powered Commerce solutions from Yext.

Learn More

Boost employee productivity and satisfaction.

Employees need company information to do their jobs. Make it easy, fast, and fun to find with AI-powered workplace search solutions from Yext.
Learn More

Build a world-class search experience.

Build on the Yext platform for a fully custom AI search experience — fast. With SDKs, APIs, and robust documentation, the Yext Answers Platform provides the building blocks to create a bespoke search experience.
Learn More

Explore Related Features