Is a larger publisher network worth it for brand discoverability?

Yes. New research from Yext shows brands can see +186% more clicks from Google when they manage their information across an extended publisher network. As the search landscape evolves, this strategy can set a brand up for success. Learn how.

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For years, ranking in the top results on Google has been the cornerstone of an effective SEO strategy. Brands could reach first-page ranking through a Google-centric keyword strategy and by managing information across a few select major publishers (e.g., Google, Apple, Facebook, Bing, etc.).

Now, research from Yext* reveals that brands limiting their information management to only a few major publishers see substantially lower overall web performance from Google.

What do brands need to do, today and tomorrow, to keep winning in organic search? Download the ebook to learn how brands can:

  • Take immediate action to optimize brand performance on Google

  • Expand their SEO strategy to prepare for AI-led technologies (like SGE and ChatGPT)

  • Grow their digital presence to increase brand discoverability in a fragmented search landscape

How does an extended publisher network impact brand discoverability?

In contrast to those brands limiting their information management to only a few major publishers, brands that appear across >75% of publishers in the Yext network measure a +186% increase in clicks to their websites from Google.

As search evolves and customers drive search behavior in unpredictable and innovative ways, coverage across an extended network of publishers is important far beyond Google.

With so many search interfaces (including technologies like AI, voice search, and social media) there is no long-term guarantee that the customer journey will always start — or even intersect — with a search on Google.

No matter where a brand operates, non-Google publishers already matter more than you might think.

Learn more by accessing the full ebook.

*As the largest listings vendor, Yext helps thousands of multi-location brands manage their digital presence. This offers Yext the unique ability to conduct a study of this caliber using such a large, diverse data set. To ensure we took an unbiased approach, Yext analyzed more than 620k locations – across all geographies and brand types – that have been live on Listings for at least one year. Dig into the study for more details.