Building a Community of Collaboration
Yext Research Partner Program
Yext Research is a venue to bring together data, behavioral signals, real-world digital visibility metrics, and human insights. However, the internet is not shaped by a single voice alone, and authoritative insights don’t arise in a vacuum. By creating publicly accessible datasets and with the support of our team of data scientists, business analysts, and research staff, we hope to attract partners who are deeply embedded in their respective communities. Their perspective, combined with our data, yields better questions, smarter analysis, and a broader reach, ultimately leading to improved results for marketers and the SEO community as a whole. At a time when SEO, AI search, and digital performance measurement are in flux, the Partner Program addresses a growing industry need: independent, verifiable, data-backed research that cuts through speculation and assumption. Most of all, it gives structure to something we've already been doing informally: collaborating with credible practitioners to illuminate what’s really happening in the search ecosystem.
The Value to You
Yext Research exists to bring clarity, through the examination of data, not speculation, to an increasingly murky digital visibility environment. For marketers, SEO professionals, and analysts trying to keep up with shifting algorithms, AI overviews, local visibility fluctuations, and platform fragmentation, the signals are overwhelming and often contradictory. This program offers verified, quantified, consistently updated insights grounded in real user behavior and digital content performance. For the average reader, the value is in perspective. Whether you're managing a single-location business or leading digital strategy for a Fortune 500 brand, you need to know what's actually happening across search platforms. Yext Research provides that context with trendline analyses, volatility breakdowns, and comparative metrics that separate noise from signal. You won’t just hear that AI search is disrupting the funnel; you’ll see where, by how much, and in which industries it's happening first.
The Value to the Partners
For professionals working in SEO, the value is more tactical. Monthly reports break down ranking volatility by sector and track regional shifts in visibility. The data is presented in specific terms, such as percentages, benchmarks, and charts, rather than vague guidance. You gain a clear understanding of what has changed and what it may mean for your strategy. This isn’t just weekend reading material, it’s operationally useful. More broadly, the You and the Partner Program can improve the search ecosystem itself. Via collaboration and publishing transparent, data-backed research and inviting outside experts to test and critique the findings, Yext Research raises the bar for what great looks like. And that’s the point: a healthier catalog of trusted literature benefits everyone. When marketers make decisions based on real data, consumers find what they need faster, and trust in experts improves. This program exists not just to inform, but to improve. Every insight, whether it comes from a Yext-published study or a partner-led analysis, helps shape a more efficient, accurate, and trustworthy digital world.
The Yext Research Partner Program is an invitation to move the industry forward. Together, can transform speculation into understanding and trends into actionable knowledge. This program establishes a shared foundation for more effective strategies, informed decisions, and ultimately, a stronger local search ecosystem that serves both professionals and the people they assist every day.
