Relying on digital channels (and mobile in particular) has become second nature for most people — and that expectation extends to customer support.
But the past several years have been characterized by a rise in costly support tickets, a "great resignation" of agents, and frustrated customers who say that digital support experiences don't (yet) live up to their expectations.
Making the right kind of support investment to improve customer experience (CX) can help. Yext's Support Solutions drive customer adoption and loyalty, generate operational cost savings, and increase retention.
Here's a look at how you can quantify the value of your CX investment: for you customers and your agents.