It's increasingly difficult for healthcare marketers to personalize the patient experience without stretching budgets and staff too thin.
Why?
Each generation of patients relies on their own set of preferred channels throughout their journey to find healthcare. According to Yext research, those touchpoints vary significantly across different generations.
In this ebook, we share what healthcare marketers need to know about reaching, engaging, and converting new patients from every generation. Marketers can use this data to reach both patients and patient advocates influencing healthcare decisions.
Download your copy now.
Standout findings:
Search engines aren't cutting it. Only 45% of Baby Boomers visit a provider's website first; that number steeply declines across younger generations
You can't solely rely on organic search. Only 47% of Gen X use search engines as the first touchpoint in their journey, and search engine use sinks across every other generation
Social is under-utilized. 88% of patients say they use social media as a provider search, consideration, and decision-making tool
Reviews matter. A lot. 74% of patients and patient advocates say patient reviews are the top factor in choosing a healthcare provider
Self-care is healthcare. 1 in 2 Zoomers (Gen Z) looks for healthcare providers and services each month
What you'll learn:
Where today's patients and their healthcare advocates are searching for providers
What kinds of marketing content resonate best at each stage of the customer journey (and how preferences vary by generation)
What factors influence a patient's decision to book a service, procedure, or appointment
Build a more efficient, effective customer journey for your patients
Whether you want to extend your marketing strategy across generations or hone your approach to one in particular, this ebook delivers the data and insights you need to enhance your brand reputation, discoverability, and marketing results.
Download your copy now and use the most up-to-date data to optimize your marketing strategy.
*Survey details: The results are from an online survey of 1,051 U.S.-based adults aged 18 and up. Survey participants looked online for a healthcare provider in the past year. The survey was conducted from June 27, 2024 to July 10, 2024 by Researchscape on behalf of Yext. Results were weighted to the U.S. population by 10 demographic questions (country, state, census area, marital status, generation, education level, ethnicity, household income, and employment status).