Marketer's Preparedness Guide: How to Influence LLMs and Win Customers

AI-driven search isn’t coming – it’s already here. And the large language models (LLMs) that power ChatGPT, Google Gemini, and Perplexity are shifting the experience from links to answers.

Unlike “traditional” search algorithms, LLMs don’t push out links that match keyword queries. The LLMs use AI to interpret information they retrieve from multiple, diverse data sources, then generate conversational responses.