Generative AI in Marketing: Boosting Productivity and Results

AI is everywhere, and clever marketers like you are already using AI to drive business outcomes – tune into this virtual event to learn how.

Join Mike Kaput, Chief Content Officer at Marketing AI Institute and Christian Ward, EVP and Chief Data Officer at Yext for a lively discussion about generative AI in content marketing.

Viewers will walk away with:

  • A clearer understanding of the state of generative AI and how more intelligent tools can power your data strategy

  • Three practical case studies of generative AI helping scale existing workflows

  • The do's and don'ts of compliance, legal, and transparency in generative AI

  • A framework for starting lean, prioritizing, and launching an AI-powered program

  • A sigh of relief that you're not behind (yet)

Who should attend: Whether you're managing a team of marketers or you're behind the scenes working on your business's content, this virtual event will have something for you.

Christian J. Ward
EVP, Chief Data Officer
Mike Kaput
Mike Kaput
Chief Content Officer
Marketing Artificial Intelligence Institute