AI-powered search experiences—like Gemini, ChatGPT, and Meta AI—are redefining how consumers discover businesses. These models pull from diverse data sources beyond traditional web pages, delivering fast, conversational answers. For SMBs, this shift presents both a challenge and an opportunity.
Join Brooke Henderson, Sr. Director of Partnerships, and Trent Ruffolo, Senior Product Marketing Manager, as they break down how AI search is changing the way businesses get found and what SMBs can do to stay visible.
With 49% of customers already trusting AI-generated search results, now is the time to act. Whether you're already talking about AI with clients or starting to explore, this session will give you the tools to drive visibility, deliver value, and grow your business alongside theirs.
Let's make sure your clients are seen—by AI and by customers.
Our speakers
Brooke Henderson, Sr. Director of Partnerships
Trent Ruffolo, Senior Product Marketing Manager
Who should watch this
- SEO specialists and AEs who work at marketing agencies, tech platforms, or media companies.
Why attend
You'll walk away with:
✅ A clear understanding of what a knowledge graph is (minus the tech jargon)
✅ Practical ways to explain its value to your SMB clients (without confusing them)
✅ Strategies to position yourself as a forward-thinking advisor in the AI-search era
✅ The confidence to sell smarter—without needing to get technical
