In this conversation, Jamie Adams, Chief Revenue Officer at Scorpion, joins Brooke Henderson, Sr. Director of Partnerships at Yext, to unpack the evolving landscape of digital marketing for service-based businesses.
Drawing from over a decade of experience, Jamie shares how Scorpion is helping SMBs adapt to long-tail search queries, conversational AI, and emerging platforms like TikTok to reach customers at moments of urgent need.
Key Learnings
Search Is Getting Conversational. Customers are increasingly turning to long-form, voice-based search queries—think "best drain cleaning plumber in 75208"—driven by AI platforms like ChatGPT and Gemini.
AI Chat Delivers Real ROI. Scorpion's AI-powered chat solution boosted one customer's website lead conversion by 30%, turning passive visitors into engaged, high-value leads.
Start with Google, Then Scale. For small businesses, visibility starts with a well-optimized Google Business Profile, a fast-loading website, and smart use of generative AI chat to never miss a lead.
This conversation is packed with practical insights for staying ahead. Watch the full conversation with Jamie Adams now!
