AI-driven search is changing how customers discover and decide — compressing journeys, skipping links, and surfacing answers from sources it trusts. From generative answers to zero-click results, customers now get the answer they need — often without ever clicking to a brand's website.
This shift has created an Answer Gap: the disconnect between the questions customers ask and the answers AI is trained to give.
In this event, Yext, iPullRank, and Phase2 will unpack what drives inclusion in AI answers – and how structured data, localized content, and local authority can close the gap across traditional and AI-driven search.
You'll leave with practical frameworks, real-world examples, and a clearer roadmap for earning visibility and inclusion in AI-generated answers.
Why Attend
Understand why AI answers are creating winners and losers — and what it means to be included versus excluded
Learn what "answer readiness" actually means in 2026, beyond rankings, clicks, or content volume
Hear how search, content, and digital leaders think about trust, citations, and AI decision‑making
Leave with clear frameworks and mindset shifts you can apply immediately — not another list of tactics
Who Should Attend
SEO & Search Marketing Leaders
Digital Marketing & Content Strategists
Brand & Web Experience Leaders
Enterprise Digital Transformation Leaders
Speakers
Rebecca Colwell - SVP, Marketing, Yext - Rebecca Colwell is the Senior Vice President of Marketing at Yext, where she leads the company's brand strategy and go-to-market vision. With more than two decades of experience in B2B tech marketing, she's known for building and scaling high-performing teams and connecting strategic storytelling with measurable growth.
Mike King - Founder & CEO, iPullRank - Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating as the Founder & CEO of the performance marketing agency iPullRank. Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC to a laundry list of promising eCommerce, publisher, and financial services organizations. He's about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, "The Science of SEO."
Jason Hamrick - Principal Strategist, Phase2 - For more than 15 years, Jason has helped enterprises improve digital visibility, but today his focus is on what happens after the click disappears. As AI systems increasingly summarize, synthesize, and cite information directly, Jason works with organizations to rethink SEO through structured data, authority signals, and generative retrieval strategy. He brings a practical perspective to AEO and GEO, helping executives understand how content must evolve to remain visible, trusted, and measurable in an AI-driven search ecosystem.
