Webinar

A Digital Strategy for Marketers to Nail Your Next Product Launch

Learn practical tips from industry experts to help you create and run successful product launches.

A Digital Strategy for Marketers to Nail Your Next Product Launch with speakers Trent Ruffolo and Derick Jaros.

Making your next product launch successful depends on how well you use first and third-party digital channels. During this event, you'll learn insights and practical tips to improve success across your digital channels.

During this event, you'll learn about:

  • Streamlining Your Customer's Search and Discovery Phase. Discover how and why to optimize the customer journey across organic search and using 1st and 3rd party experiences.

  • Integrating Advanced Search and Chat Technologies. Explore the impact of merging search and chat functionalities to create conversational user experiences to foster customer interaction and boost revenue.

  • Testing and Segmenting Messaging Benefits. Learn about the importance of testing new technologies and the benefits of A/B testing your marketing launches.

  • Improving Your Post-Sale Customer Experience. Understand the connection between retaining customers and improving the post-sale experience – with the help of tools like chatbots and targeted digital interactions.

  • The Importance of Local Marketing. See why you should invest in local marketing to draw local audiences to your business.

Who should attend: Marketing professionals, growth leaders, and intrapreneurs responsible for launching products, including new-to-the-company, new product features, product line extensions, brand launches, and more.

Trent Ruffolo headshot
Trent Ruffolo
Product Marketing Manager
Derick Jaros headshot
Derick Jaros
Head of Industry, eCommerce