In today's digital landscape, the customer journey is no longer linear; it's an intricate web of interactions across channels and formats.
Marketers are expected to build trust and connection with customers at scale, but each day brings new changes.
Join Kyla Jordan, Director of Brand & Communications at Yext, as she outlines four key areas marketers need to know to optimize their brand's digital presence everywhere customers are looking.
She'll cover the latest learnings about the digital customer journey, insights about the future of AI search experiences, and why social and reviews may be the hidden secret to your marketing strategy.
During this session, you'll learn to:
Optimize your marketing strategy for a fragmented search landscape
Enhance AI search visibility by structuring your data for AI tools like ChatGPT
Leverage local social media strategies to build authentic connections that drive results
Use reviews effectively to build trust and influence customer decisions
