Personalization through Localization: Tips For A More Conversational DCX


It's no secret that personalization is a key component of CX. What's more personal than someone's language?

Research shows that 75% of consumers prefer to buy from brands that offer information in their native tongue. By pursuing a comprehensive localization strategy, businesses can optimize conversions, increase satisfaction, and significantly improve interactions with customer support.

Join Jaime Punishill, Chief Marketing Officer at Lionbridge, and Joe Jorczak, Head of Industry for Service & Support at Yext, for a discussion covering:

  • Why personalized consumer touchpoints are fundamental for building brand loyalty
  • Current trends in translation and localization as they relate to conversational CX/EX
  • How multilingual search experiences can eliminate friction throughout the customer journey
Jaime Punishill Headshot

Jaime Punishill

Chief Marketing Officer

Joe Jorczak Headshot

Joe Jorczak

Head of Industry, Service & Support

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