Rethinking Marketing Attribution in the Age of AI Search
The top of the marketing funnel is being redefined. Traditional attribution models are breaking down as consumer journeys become fragmented, nonlinear, and driven by AI-powered discovery. From TikTok searches to ChatGPT queries, your clients are no longer visible where they used to be — and they're asking for help.
At Yext Partner Connect, we'll uncover what this shift means for your clients when it comes to lead generation and learn how modern attribution must evolve to reflect quality engagement and outcomes — not just visibility.
Our speakers
Adam Abernathy, Sr. Director, Industry & Product Research, Yext
Hannah Ho, Associate Director, Product Management, Yext
Why Attend?
Discover the New Funnel: Understand how AI search is dismantling old marketing playbooks and what that means for your clients' marketing strategies.
Rethink Attribution: Learn how to measure success in an untrackable world. From review sentiment to conversion shifts, focus on the KPIs that matter.
Get to Know Scout: Join us for a live demo of Scout — the game-changing tool that helps you benchmark, track and improve your clients' digital presence.
Join us for smart insights and takeaways that will help you set up your clients to win in an AI-first world.
Let's Connect! Save your spot now.
📅 Wednesday, June 18, 2025, 10 AM PST | 1 PM EST
