Traditional metrics like impressions and clicks no longer tell the full story. In today's AI-driven, multi-touch digital environment, marketers need smarter attribution models that reflect real customer behavior—and real business outcomes.
In this session, we explore how to move beyond outdated KPIs and modernize your attribution strategy to drive greater ROI.
Key Learnings
Why visibility ≠ success: Learn why impressions and basic engagement metrics fall short in today's fragmented discovery landscape.
Attribution 2.0 framework: See how leading marketers are shifting from legacy attribution models to outcome-based measurement.
Customer-journey-aligned KPIs: Discover how to align the right metrics to each stage—from awareness through advocacy.
Smarter ROI modeling: Learn how to refine your approach to budget allocation across paid media, brand storytelling, and operations.
Watch now and rethink what you know about attribution—and learn how to measure what really matters.
