Search doesn't start and stop with Google anymore. Today, your customers might use ChatGPT for ideas, turn to TikTok for reviews, or head to Google's AI-powered SERP for quick answers. In fact, 75% of people say they're using AI tools more than they did a year ago — and 43% use them daily or more. What does that mean for your brand's visibility?
Yext partnered with Researchscape to survey 2,200+ people across the U.S. and Europe on how they search today — and what they expect from brands in this new discovery landscape.
This short video breaks down the key insights, including:
The six AI search archetypes shaping modern discovery
Why trust and accuracy still matter in AI search
Where traditional search still wins — and where it's losing ground
What multi-location brands need to do now to show up across platforms
Our speakers
Rebecca Colwell, SVP Product Marketing
Lauryn Chamberlain, Editorial Strategy Manager
Who should watch
Marketing leaders and digital teams in retail, healthcare, financial services, hospitality, or food — especially those focused on local visibility and customer acquisition.
Learn how to meet your customers where they search — and stay visible as AI reshapes discovery.
