We've spent two years talking about AI search – how to show up in the answer, how to get cited, how to survive a world where nobody clicks anymore. That conversation matters. But it's not the one that's keeping marketers up at night.
What keeps us up is this: right now, the consideration process is still largely human. You get an AI answer. You still decide. For now. Every day, more of that is getting absorbed by the agent. And in retail and shopping, we're already seeing it happen – 81% of US consumers have completed at least one transaction via AI. 75% are open to letting AI make purchases on their behalf.
The question isn't whether this is coming. It's whether your brand is ready for it.
On July 28th, join Yext and Rand Fishkin to talk about where the zero-click story actually leads – and then with Jason Hartley from PMG to get into what it means when the agent isn't just answering, it's buying.
What we'll cover
The end of web traffic – Rand Fishkin on why clicks are dying, what the data actually shows, and why the brands winning in AI aren't the ones with the biggest budgets.
From answers to transactions – Where the consideration process is leaving human hands, what consumers are actually willing to delegate, and why the stakes are asymmetric.
What brands need to get right – what it takes to be transactable, not just visible: the data, the content, the infrastructure.
