The Evolution of SGE: How Healthcare Marketers Can Stay Ahead of the Curve

Thursday, Jun 6, 2024 11:00 AM EDT

Join us as we look at the evolution AI Overviews, known as Google Search Generative Experience (SGE) while in beta – and dive into what you can do today to prepare for the future.

In a rapidly evolving search landscape, marketers face new challenges in getting patients the information they need about their healthcare organization. Google's recent integration of AI-generated results (called AI Overviews, known as SGE while in beta) is drastically changing how patients and consumers find care — and Google is continually making tweaks to the experience on a daily basis.

With healthcare queries receiving AI-generated answers almost 90% of the time – significantly higher than other sectors — healthcare marketers need to understand how to adjust their digital strategy in order to show up those results.

Join Yext, our partner Phase2, and Johns Hopkins Medicine for an interactive virtual event where we'll dive into the changing world of search and give you ways to dominate the digital landscape.

You'll walk away knowing:

  • The latest SERP trends and their implications for healthcare marketing and the future of your SEO

  • How to engage in executive-level discussions on navigating Google's updates and effectively communicating your organization's preparedness

  • How to elevate your digital strategy to differentiate yourself from the competition when you can't control how you show up on Google

Who should attend: Healthcare marketers who want to learn how the evolving search landscape impacts their digital strategy.

Carrie Liken
Carrie Liken
Head of Industry, Healthcare
Jason Hamrick
Principal Strategist, Data & Insights at Phase2
Aaron Watkins
Senior Director of Internet Strategy at Johns Hopkins Medicine