In a world where algorithms evolve faster than ever and AI is redefining how customers find information, local search is undergoing a major transformation. From the rise of zero-click results to generative AI experiences, the way people discover, evaluate, and make purchase decisions is changing dramatically.
To help you stay ahead, Yext is bringing together some of the most influential voices in local SEO for a live virtual panel discussion: The State of Local Search. This event will unpack where the industry stands today, and where it's headed next.
You'll hear from leading experts who have helped shape local search strategies for thousands of brands, agencies, and businesses across industries. Each of our panelists has collaborated with us this year on exclusive local SEO studies, and we'll be sharing new findings live during the event. From what actually drives rankings to how AI is reshaping local visibility, this is your first look at data that could shape your 2026 strategy.
Featured Speakers
Our panel features renowned SEO leaders known for pushing the boundaries of what's possible in local search:
Greg Gifford, VP of Search, Search Lab
- Greg is a leading authority in local SEO and VP of Search at SearchLab, where he helps businesses boost visibility through data-driven, practical search strategies recognized across the industry.
Joy Hawkins, Owner, Sterling Sky
- A trusted voice in the local SEO community and contributor to the Local Search Forum, Joy brings unparalleled insight into Google's local algorithms and ranking factors.
Andrew Shotland, Founder & CEO, Local SEO Guide
- Andrew is a leading voice in local SEO and the founder of Local SEO Guide, where he's helped hundreds of multi-location brands grow visibility and revenue through smarter local search strategies.
Mark Kabana, Founder, PlacesScout and VP, Data Innovation, Yext
- Mark leads industry strategy at Yext, working with enterprise brands to connect data, technology, and discovery. He'll moderate the panel discussion, guiding insights across SEO, AI, and the future of local search.
Who should watch
This event is designed for digital leaders and practitioners who want to stay ahead of evolving search behaviors and algorithm updates, including:
SEO professionals and strategists
Local marketing managers
Digital agency teams
Brand and location marketers
Enterprise organizations focused on multi-location visibility
If your success depends on being found online, this panel is for you. Whether you're managing SEO for a single location or scaling discovery across hundreds of markets, you'll leave this session with actionable insights you can apply right away.
