Join Rebecca Colwell, SVP of Marketing at Yext, and Christian Ward, Chief Data Officer, for a conversation on how AI is transforming the way consumers search, discover, and trust brands.
From voice assistants to large language models (LLMS), AI is reshaping the customer journey. The brands that understand how these technologies interpret and cite their data will define the next era of brand visibility.
What you'll learn:
The shift from search to dialogue
How AI-driven platforms are moving beyond keywords to natural conversations — and what that means for your brand.
Trust, citations, and consumer
Why citations are the new currency in AI search, and how structured data will determine which brands get surfaced (and which get skipped).
How memory and personalization shape results
Discover why every user sees something different — and what brands can do to stay visible in a world of personalized AI answers.
Redefining visibility metrics for the AI era
Learn how to track brand visibility across traditional search and AI models, from Google to ChatGPT, and measure your share of visibility by location, category, and competition.
Practical strategies to improve AI visibility
Christian shares the three critical steps every marketer must take: use the models, monitor citations, and optimize what you control — your website, listings, and data accuracy.
Why watch
The Visibility Brief: Deep Dive is a recurring executive series offering insight, clarity, and action for marketing and business leaders navigating the challenges brands face in this AI-driven landscape. Each episode explores the forces "under the surface" that shape how brands remain visible in the new AI-driven discovery landscape. These conversations balance immediate market signals with the deeper structural shifts executives need to understand and lead through.
Who should watch
This session is designed for C-suite marketers, digital strategy leaders, and brand innovators across industries — whether you're a Yext customer, partner, or curious leader exploring how AI is changing visibility forever.
