Join Rebecca Colwell, SVP of Marketing at Yext, and Mike Walrath, CEO of Yext, for a discussion on the most disruptive shift in marketing since the rise of Google.
In this episode, Rebecca and Mike unpack how AI search is transforming discovery, collapsing the traditional marketing funnel, and redefining the relationship between brands, consumers, and technology. From context-aware agents to AI-driven conversations, the rules of visibility are being rewritten, and marketers everywhere are being challenged to rethink how they influence what AI says about their brands.
What you'll learn
The shift from search to conversation
Why the move from traditional search engines to AI assistants represents a complete paradigm shift, and what it means for marketers used to optimizing for clicks and keywords.
How context becomes the new targeting
Discover how AI uses personal memory, preference, and history to shape results, creating a world where brand visibility depends on how well your data reflects the nuances of each consumer.
The end of the traditional marketing funnel
Learn why the customer journey is shortening as AI accelerates decisions, connecting discovery, evaluation, and conversion in a single conversation.
Influence over control
Hear Mike's take on how marketing is evolving from controlling the message to influencing what AI says, and why data accuracy is the new creative brief.
Websites, reviews, and the new metrics of visibility
Understand why citations, snippets, and structured data will soon replace traffic and impressions as the key indicators of brand performance in AI search.
The rise of conversational ads
Explore what the next era of marketing might look like, when AI assistants become both the messenger and the marketplace.
Why watch
The Visibility Brief: Deep Dive is a recurring executive series for marketing and business leaders navigating the AI revolution in discovery. In this episode, Rebecca and Mike challenge traditional assumptions, exploring how AI search is rewriting the rules of visibility, creativity, and consumer trust — and what every marketer must do to prepare.
Who should watch
This session is designed for C-suite marketers, digital strategy leaders, and brand executives redefining their playbooks for an AI-driven world. Whether you're a Yext customer, partner, or innovator, this conversation offers actionable insight into how brands will compete and win in the age of intelligent discovery.
