Join Rebecca Colwell, SVP of Marketing at Yext, and Yvette Martinez-Rea, Chief Operating Officer, for a candid discussion on what it takes to lead organizations through disruption.
As AI transforms how we work, market, and make decisions, leaders face the challenge of driving change while maintaining trust and alignment. In this episode, Rebecca and Yvette explore the realities of transformation, from the psychology of resistance to the importance of culture, communication, and identity in times of rapid change.
What you'll learn
The AI transformation in context
Why today's AI revolution rivals the internet, mobile, and cloud eras, and why this wave is moving faster than anything before it.
The four signals every leader should track
Yvette shares her framework for identifying when it's time to change with the 4Cs: Customers, Candidates, Competitors, and Culture, and how their intersection reveals the moment for action.
Human nature and the challenge of change
Discover why resistance isn't just defiance, it's discomfort. Learn how to spot hidden resistance and build psychological safety that turns hesitation into engagement.
Finding and empowering change agents
How to identify the "connective tissue" inside your organization — the people who bring energy, curiosity, and influence — and empower them to accelerate transformation.
Balancing urgency and empathy
Learn how to push for progress while protecting culture, communication, and identity. Yvette explains how strong leaders know when to slow down, and when to "roll the dice."
Redefining resilience
Why resilience isn't something to develop later, it's already built into every person and team. The challenge is learning to manage discomfort and channel it into growth.
Why Watch
The Visibility Brief: Deep Dive is an executive series from Yext that explores how AI is reshaping the way organizations operate, adapt, and grow. In this episode, Rebecca and Yvette break down what real leadership looks like in moments of disruption, from mindset to mechanics, offering a guide for leading confidently through AI-driven change.
Who Should Watch
This session is designed for C-suite executives, transformation leaders, and marketing or operations heads navigating organizational change. Whether you're a Yext customer, partner, or forward-thinking leader, this conversation will help you cultivate resilience and lead through uncertainty with clarity and empathy.
