Join Rebecca Colwell, SVP of Marketing at Yext, and Christian Ward, Chief Data Officer, for a conversation that unpacks the next critical layer of AI visibility: how structured data and probability shape what AI says about your brand.
In this episode, the pair takes a deep dive into how large-language models (LLMS) decide what to say, why consistency matters more than ever, and how structured data is fast becoming the foundation of every modern AI strategy.
From schema markup to knowledge graphs, discover how data design and precision now determine brand trust, discovery, and performance.
What you'll learn
How AI decides what to say about you
Why large language models (LLMS) rely on probability and consistency across sources, and how every citation, listing, and review influences your brand's "confidence score."
The power of structured data
Understand what structured data really means, why schema markup matters, and how to use it to "speak the language" of AI.
From unstructured to structured
Learn how to extract and organize insights from unstructured content, transforming pages, images, and even conversations into models AI can easily read.
Local pages and lightweight content
Discover why location-specific, highly structured pages outperform generic content in AI search and how to make your web presence efficient for machine learning.
Knowledge graphs and real-time data
Discover how Yext's Knowledge Graph enables real-time, multi-platform updates that maintain consistent data, enhancing AI visibility and consumer trust.
Your AI strategy = your data strategy
Learn why structuring your brand's knowledge, not just your marketing, is the foundation of every successful AI program.
Why watch
The Visibility Brief: Deep Dive is an ongoing executive series delivering clarity, insight, and action for business and marketing leaders navigating the AI-driven transformation of brand discovery. In Episode 2, Rebecca and Christian explore the hidden mechanics that decide how AI perceives your brand, and how you can take control of your data to shape the narrative.
Who should watch
This session is designed for C-suite marketers, digital strategy executives, and data-driven brand leaders looking to strengthen their presence across both traditional and AI-powered search. Whether you're a Yext customer, partner, or innovator, this conversation will help you understand the data foundations that determine AI visibility today.
