Curious how your brand stacks up in the world of AI search and discovery? Meet Scout, Yext's brand visibility agent—purpose-built for the age of AI search.
In this short video, Trent Ruffolo, Senior Product Marketing Manager at Yext, answers the top 10 questions we hear from customers about Scout, breaking down how it helps businesses like yours gain clarity and control in today's AI-driven landscape.
🎥 What You'll Learn in Just a Few Minutes
Trent walks through Scout's most asked-about features, including:
Scout's Value Proposition
Learn how Scout acts as your visibility compass—scanning the digital landscape to reveal where, how, and why your brand appears (or doesn't) across AI-powered channels.
What Sets Scout Apart
Understand the unique technology behind Scout's rankings engine and why it's fundamentally different from legacy SEO or business intelligence tools.
Visibility Metrics & AI Rankings
Get an inside look at how Scout captures your rankings, calculates your AI Visibility Score, and monitors your performance across thousands of keywords—automatically.
Customization & Competitive Insight
Want to zero in on branded terms or specific campaigns? See how you can add custom prompts, monitor specific competitors, and even tailor Scout's AI tests for your business.
Actionable Data for Smarter Strategy
Find out how Scout can guide your paid media and content strategy with visibility insights grounded in real AI behavior—not guesswork.
🔗 Watch the FAQ Video Now
Whether you're already using Scout or exploring how to stay visible in an AI-first world, this video delivers the clarity you need—in plain English and under 10 minutes.
