Central England Co-operative is a convenience retailer that prides itself on being member-run and customer-focused. The brand's founders created the company back in 1840 to offer local economies of scale, and their original desire to benefit the community continues to inform and inspire every aspect of the business's operations.
On its mission to serve its customers as its first priority, Central England Co-operative identified its digital footprint, both on and off the company's website, as a key area in need of development. Despite its commitment to the community at large, the business had previously neither invested in e-commerce nor placed a significant emphasis on its digital experience. "Because we're not transactional online, as a brand we weren't necessarily realising the benefits of taking control of our online real estate," said Rob Willis, Digital and Design Manager at Central England Co-operative.
"Yext helped us to understand that our customers were getting one experience in our stores, and an entirely different one online." With more and more customers seeking out information from online sources, Central England Co-operative realised the gap in their search strategy that needed to be addressed. "Customers simply weren't able to find the information they needed across our web properties. Yext was the solution for that," said Willis.
Central England Co-operative leveraged the Yext Search Experience Cloud to level-up its digital experience and manage information online. "There was no comparison with the other vendors we looked at. We needed a comprehensive platform to manage all of our information, and the Yext products and expertise was just on a different level. It's become a fundamental pillar of our digital strategy," continued Willis.