Synonymous with luxury, The Langham Hotels and Resorts operate globally, delivering a five-star experience since the opening of its London location in 1865. The brand seeks to deliver iconic British hospitality, and it partnered with Yext to extend this experience to its search touch points. The Langham used the Yext Search Experience Cloud to manage its listings and reviews from their dashboard, as well as leveraging competitive intelligence to inform their strategy.
Kasia Rudnik, Director of eCommerce at The Langham Hotel in London spearheaded the adoption of Yext technology to support its digital strategy. "Having spent six years working with the Search Experience Cloud at Marriott, when I joined The Langham I asked where the login details were for Yext and there wasn't any. From that moment I was on a quest to make Yext a global technology partner. It was a mission-critical element of our digital strategy".
The Langham needed a sophisticated platform that would allow them to seamlessly update business information and monitor and respond to reviews. With nearly 40 locations, and the importance of a robust reviews strategy so key to the hotel industry, manually updating and responding was not scalable to deliver the level of excellence in customer experience that The Langham strived for.