Do your business listings include photos? If not you’re missing a huge opportunity to engage with your customers and stand out from the competition.
In a poll conducted by BrightLocal, 60% of searchers said they were more likely to give more consideration and/or contact a business whose business listings contained images. This doesn’t necessarily need to be a photograph of your business. Company logos and photographs of products are effective at grabbing consumers attention as well.
Considering how much photos can bolster the engagement of business listings, it is surprising that less than 50% of businesses added images to their listings (source: MarketingSherpa).
Adding images to your business listings is an easy way to increase engagement and business. If you’re really feeling ambitious you could add video or coupons to your listings as well.
The number of businesses using enhanced content in their business listings is still relatively low, and gives those willing to take the time an excellent chance to highlight your business listings.
The good news is, you don’t have to be Ansel Adams to take advantage of this statistic! Nowadays you can snap a picture from most phones that should be high enough quality for your business listings. In fact, if you’re a PowerListing subscriber you can use our iPhone app to update your business listings in a matter of seconds.
What are you doing to attract searchers to your online listings? Let us know in the comments below.