Your adventure into online local marketing can be a challenging and rewarding endeavor. There are more than 3B local search queries per month, and you need to be make sure that you are doing as much as you can to get found by those searchers.
There are so many different areas you can be focusing your energy. Creating a website, doing search engine optimization (SEO), running your own pay-per-click (PPC) campaign are just a few of the areas you might devote your limited resources. Often times you might spend weeks, if not months, attempting to follow local marketing strategies found online only to see minimal results for your effort.
Oftentimes the biggest problem is jumping into a local marketing campaign without taking the time to really think out a comprehensive strategy. What are your goals? How are your actions helping you achieve those goals? One of the biggest problems with jumping right in is that you might make a mistake without even realizing it. It might not be a big deal at first, but by the time you realize your mistake it might be pretty difficult to dig yourself out. In order to help you overcome these pitfalls I’ve come up with 4 local marketing mistakes that you should avoid from the get go.
1. Thinking a Pretty Website Equals a Good Website
Sure, everyone wants their website to look good, but the factor that is going to help your website show up in search results is the content. Make sure that you understand the importance of on-page and off-page SEO before you spend too much time worrying about the aesthetics of your website.
2. Not Including Contact Information on Your Website
If your business relies on customers being able to find you then you want to make it as easy as possible for potential customers to get in touch with you. There are few things more frustrating than wanting to contact a business and being unable to find their contact information anywhere on their website. Make sure that your address and phone number are included and clearly visible. Adding a “contact us” form is another step you can take to make getting in touch with your business even easier.
3. Not Engaging with Your Visitors
Local marketing is about finding new customers and turning your existing customers into evangelists; your online presence should not be a one-way street. Make sure that you have an open line of communication with your customers. Respond to comments on your blog, reply to tweets on Twitter. Happy customers are some of the best marketers your business can have!
4. Thinking Your Customers Care About Your Business
Your business means everything to you. Every day you pour your heart and soul into building the best possible business you can. Your business might be the most important thing in your life, but your customers could probably care less. What matters to them is the product or service you sell, and how it can help them. Make sure that the benefits of your product or service are clearly stated on your website. What sets you apart from the competition? Why should they choose you over all the others?
Local marketing can be tricky, but if you make sure you avoid these common mistakes you will be off to a great start! Have you made any local marketing mistakes you wish you could have avoided? Share them in the comments below!