Why Your Business Listings Are Probably Wrong!

More and more business owners are starting to realize the importance of the listings problem. The PowerListings platform now powers over 25,000 business listings and that number is growing quickly.

Still, something I frequently hear from business owners is, “I know it’s important to be listed in all of these directories and search engines…but I am and my listings are fine.”

Unfortunately, our data proves that they’re probably wrong.

In the last three months, we’ve generated listings scans for thousands of businesses across the US. I took a deeper dive into the results of the data and found some very interesting results:

From a sample of 6,766 scans:
1. 3,713 (55%) had an incorrect name on at least one of the Yext partner sites.
2. 1,964 (29%) of them had an incorrect phone on at least one of the Yext partner sites.
3. 2,183 (32%) had incorrect address information on at least one of the Yext partner sites.

If you think you are one of the few businesses with perfect listings across the internet, then you’d be part of a very exclusive club. Only 23% of businesses scanned had accurate name, address and phone number information across the entire Yext Network.

If you’re interested in how this broke down across the different sites you can take a look at the charts below.

incorrect business listingsDo you know how your business listings look? You can check for free here! If your business listings are all correct let us know in the comments below!


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