Keeping your Listings Relevant: Black Friday Specials

online consumer shopping behaviorThe holiday season is here, and it’s time to start checking people off your holiday shopping list. Even though it’s becoming easier and easier to shop online, the majority of shoppers still hit the streets the old fashioned way. That’s not to say that shoppers aren’t utilizing the internet to make their holiday shopping a little easier. Google found that during the 2010 holiday season 67% of consumers researched purchases online before they made them.

Done are the days when shoppers would wander the aisles aimlessly until something stood out as a present for one of their relatives. Consumers spend hours online trying to find the best deals in their area. I’ve heard of instances where shoppers have spent more money on the gas to drive across town then the actual savings they made venturing to an alternate store.

As shoppers perform more and more pre-purchase due-diligence, stores must do more and more to grab the attention of shoppers. Old fashioned advertising is still popular, but new online methods for standing out are emerging as well.

The PowerListings Special Offer is an excellent way to enhance your business listings on frequently visited search engines like Yahoo!, MapQuest and WhitePages. The Special Offer allows PowerListings users to display a special 50 character message on their listing. Often times businesses will use this to promote a special deal they are running. Since the Special Offer can be updated instantly, businesses are able to take advantage of real-time occurrences and adjust their marketing as they see fit. There are a number of businesses who have used the Special Offer to promote their Black Friday specials! See how their marketing efforts is grabbing the attention of users searching directly from’s home page!

Patrick Volvo

patrick volvo

Accent Sewing and Quilting

accent sewing

New Jersey State Auto Auction

new jersey state auto auction

Custom Comfort Mattress

custom comfort mattress

Kissemmee Florist

kissemmee florist

Want to take advantage of the PowerListings Special Offer. Call us at 888-921-8247 and mention “Black Friday” to get $50 off your PowerListings!


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