So, you've gotten your Yext Local Search Score, and you've taken control of your online search presence with PowerListings, but what's the next step? After correcting your business's name, address and phone number there are still a number of steps you can take to help your business show up at the top of the local search results. Here are a few:
- Add a detailed business description
- Encourage customer reviews
- Upload photos of your business and products
- Make sure your business is listed for the correct categories
Instead of spending hundreds of dollars a month on local advertising, these are changes you can make quickly and won't put a hole in your wallet. Here are some completely free tools that can help you improve your local search presence.
Local Search Rank Checker – This free tool by BrightLocal allows you to track all the keywords and locations that your business serves. See which local queries you're ranking for and how your business is moving up or down the search engine results page.
Whitespark Local Citation Finder – This tool provides a list of citations (business name, address and phone number) for local search queries you might be interested in ranking for.
Google Places Category Tool – Mike Blumenthal created an excellent tool for helping you pick the correct categories to list your business. Simply type in the Google category you're interested in and select the country and the tool will return the current categories and related synonyms.
Review Monitoring and Posting – MyReviewsPage.com allows small business owners to monitor their online reviews from major online directories including Google, Yahoo, Bing and Citysearch.