The local web is incredibly important for small business owners. Nowadays you recommend a business by “liking” it on Facebook, leaving a review on Yelp or checking in on Foursquare. Businesses attract customers with Groupons instead of coupons, and mobile devices are predicted to overtake PCs as the most common web access device by 2013.
Don’t be fooled into thinking that small businesses are the only ones that can benefit from this local web revolution. The following infographic shows how a localized online presence can help brand’s engage with customers, improve customer loyalty and differentiate their brand among the competition.
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