With the introduction and recent full roll-out of Facebook’s Graph Search, social search is top of mind. But, actually, social search isn’t new – search has always been social.
In the recent issue of the Yext Quarterly, Greg Sterling looked at the history of search, starting early days of search engines (Archie, for those who remember!), and saw how humans have always been at the center of search:
Curation by Views: Determining the highest quality pages
Curation by Reviews: Filtering by relevance, with users adding their own opinions as markers
Curation by Likes: Full social feedback after integration with social networks
Full the full article, check back to download the Yext Quarterly later today.