Today we’re excited to introduce GeoMarketing.com, the source of record for location-based advertising campaigns in all its forms. GeoMarketing is first a database of campaigns, brands, agencies, and professionals working on location-based marketing, and second a news site covering trends, companies, and people developing location-based marketing.
With the rise of mobile there are increasing ways to reach customers with messages based on where they are. Online-to-offline spending is estimated to be 10x larger than e-commerce, and it’s growing. BIA Kelsey estimates location-targeted mobile ad spending will account for 52% of the $30.2 billion in total mobile ad expenditures by the end of 2018.
But, there’s a lack of shared knowledge, best practices, and case studies about how GeoMarketers are beginning to adopt these new technologies and create campaigns – and GeoMarketing.com’s mission is to be that resource.
The Managing Editor of GeoMarketing, David Kaplan, has been covering the advertising space for the last two decades. David has spent the past few months interviewing brands, agencies and people in the space working on cutting-edge campaigns and compiling the database.
GeoMarketing is an independent news site, and the team have complete control of the content on the site. Yext is simply the parent company, but will have no influence on the coverage. We think that’s what makes the best content.
For more head to GeoMarketing.com.