Consumers are on the go and more connected than ever. Forecasts predict 90% smartphone penetration in the US market in the next two years, and by the end of this year mobile search query volume is expected to exceed PC volume on a global basis.
But 94% of all retail spending still happens in physical locations. This means that businesses have revolutionary opportunity to leverage online tools to drive customers into their brick and mortar locations.
To help you better understand this opportunity , we teamed up with Greg Sterling, VP of Strategy and Insights for the Local Search Association, to create "How GeoMarketing Changes Everything," a guide for GeoMarketers. Whether you are taking control of your business's digital presence for the first time or a seasoned pro, this guide has something for you.
How GeoMarketing Changes Everything covers:
- Post-PC, Mobile First and Multi-platform
- The Move Toward Mobile
- The Web's Offline Impact
- Location: The New Cookie
- Using Mobile to Close the Loop
Download the full paper to get all the GeoMarketing tips and tricks, case studies from top brands, and Greg's 9 Recommendations for Marketers.