The rise of the smartphone has forever changed how people interact with the world around them and find local businesses. And next month's release of iOS 9 will alter the local search ecosystem yet again.
For the first time, Apple is indexing and returning content from apps rather than just web pages. This means when users search on Spotlight, Siri, and Safari, they will see information from the web and apps, even if those apps aren't downloaded on their devices.
Considering consumers today spend 88% of mobile internet time in apps, this shift in iOS 9 represents an unprecedented opportunity for brands to leverage their mobile platforms to engage customers with the local content they need at that exact moment.
Yext's new whitepaper, Optimizing Local Search for iOS 9, written by Andrew Shotland of Local SEO Guide, explains exactly what's changing in local search and what brands need to know to be on top.
This white paper includes:
- A detailed breakdown of the key components of iOS 9's changes to the mobile search process
- How these developments will significantly impact the search ecosystem
- What marketers need to know to make sure their brand is prepared
You can download the full whitepaper here.
Yext has already developed 3 new product features to help our customers ensure their app content is fully optimized for this huge shift in the mobile search experience. Check out our recent blog post to learn more about what Yext is doing to help our customers prepare for iOS 9.
For those who want to learn even more about iOS 9, Andrew Shotland will be hosting a webinar on Thursday, August 27th, co-hosted by Yext's CMO, Jeff Rohrs, and VP of Product Management, Jonathan Kennell. Click here to register!