Yext will host a webinar entitled “The Power of Location: Everything You Need to Know About Digital Location Management,” featuring a guest speaker from Forrester Research, to give marketers a deeper look at what goes into Digital Location Management (DLM) and how they can leverage it successfully to reach new customers and drive more business. The webinar, which will take place on Thursday, September 17th at 2:30pm EDT, will feature guest speaker Collin Colburn, B2C Marketing Researcher at Forrester, and Jeff Rohrs, CMO at Yext.
Digital Location Management (DLM) ensures that a business’ digital presence – where a customer gets information about the company’s locations online – is accurate, consistent and provides relevant information to customers wherever they are searching for it. In today’s fragmented local search ecosystem with information scattered across an ever-increasing number of search engines, directories, apps and social networks, businesses are struggling to find a scalable and effective way to maintain the quality and discoverability of their listings.
Yext recently commissioned Forrester Consulting to study the efforts of companies with local brick-and-mortar presence as they attempted to create, update, and maintain accurate and consistent information about local business operations.
Join Forrester’s Collin Colburn and Yext CMO Jeff Rohrs as they discuss the results of the study and break down what marketers need to know, including:
- Where Digital Location Management Fits Within Digital Marketing
- The Value of Digital Location Management
- Use Cases from Leaders in Digital Location Management
- Forrester’s Key Recommendations and Best Practices
In today’s complicated local search ecosystem, businesses can’t afford to not be informed about Digital Location Management. Make sure to register for the webinar today!
Click here for the full press release.
About the Presenters
Collin Colburn is a researcher on Forrester’s B2C Marketing team. His research focuses on current and future trends in search and discovery marketing. He helps businesses understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. Follow him on Twitter: @collincolburn
Jeff Rohrs is the CMO of Yext, the leader in Digital Location Management. He is also the author of Audience: Marketing in the Age of Subscribers, Fans and Followers, which was named the #1 social media marketing book by The Social Content Marketing Blog. Follow him on Twitter: @jkrohrs