This week, Yext hosted a webinar entitled “The Power of Location: Everything You Need to Know About Digital Location Management.” Led by guest speaker Collin Colburn of Forrester and moderated by Yext’s own CMO Jeff Rohrs, the session provided marketers with a deeper look into Digital Location Management (DLM) and insight into what they need to successfully leverage this marketing tactic for their own businesses.
Today’s local search ecosystem is increasingly fragmented across a growing number of mobile devices as well as an ever-expanding set of maps, apps, sites, and social media networks. Constant updates to algorithms and operating systems — such as Apple’s recent launch of iOS 9 — make it more difficult for businesses to keep up. As digital and mobile search continue to dominate the market, marketers need to invest in a comprehensive and scalable solution like DLM to make sure their local customers always find the information they’re seeking.
The webinar shared insights from Forrester Consulting’s research report commissioned by Yext. In it, Forrester documented the efforts of companies with local brick-and-mortar presence as they attempted to create, update, and maintain accurate and consistent information about their local business operations. Both the report and whitepaper help marketers better understand:
- Where DLM fits into today’s local marketing and digital advertising ecosystem
- Insights on how successful marketers are using local today
- The major challenges and obstacles that marketers face in local
- Recommendations on how to best leverage the power of location to drive mobile customer visits
Watch the full webinar to learn why DLM is essential in today’s local search ecosystem, and how marketers can use it successfully to reach more customers and grow their business.