The Most Important Local Business Directories for SEO

Three+ years ago, when I put together The Most Important Local Business Directories For SEO, I looked at which directories ranked the best in Compete.com which was a proxy for which ones had the best SEO. There have been a lot of ups and downs in the local directory world since, thanks mostly to Google […]

By Yext

Jul 6, 2016

4 min read

Three+ years ago, when I put together The Most Important Local Business Directories For SEO, I looked at which directories ranked the best in Compete.com which was a proxy for which ones had the best SEO. There have been a lot of ups and downs in the local directory world since, thanks mostly to Google and a number of start-ups who have done well with SEO (e.g. Thumbtack), so I figured it was time to update the list. This time instead of using Compete, I opted for combing through WhiteSpark's lists of top citation websites and finding which directories appeared most often as a good proxy for SEO strength in 2016.

I attempted to categorize them so you could easily find the best ones for you business. Here's how they broke down:

  • National IYP – 22%

  • Travel – 10%

  • Health – 9%

  • Job Search – 8%

  • Food/Restaurants – 7%

  • Home Improvement – 7%

  • Weddings – 3%

  • Automotive – 2%

Interestingly, there were several non-traditional directories in this list. For example JCPenney's store locator is one of the top citation sources. Given how Google is continuing to move towards favoring "brands" in the SERPs, I would expect to see more non-directory brands make this list next year.

So now without further ado, I am pleased to present the new top 100 online local directories for SEO:

#

Citation Source

# of Times Seen

Directory Type

1

www.yellowpages.com

69

National IYP

2

www.yelp.com

69

National IYP

3

www.facebook.com

63

National IYP

4

www.manta.com

57

National IYP

5

www.indeed.com

51

Job Search

6

www.angieslist.com

45

Home Improvement & Health

7

www.mapquest.com

43

National IYP

8

www.superpages.com

43

National IYP

9

www.bbb.org

39

National IYP

10

local.yahoo.com

32

National IYP

11

www.linkedin.com

30

Job Search

12

www.youtube.com

30

Video

13

www.thumbtack.com

29

Home Improvement & Services

14

www.yellowbook.com

25

National IYP

15

www.groupon.com

22

National IYP

16

www.tripadvisor.com

18

Travel

17

https://jobs.monster.com

16

Job Search

18

https://foursquare.com

15

National IYP

19

www.homeadvisor.com

15

Home Improvement & Services

20

https://porch.com

13

Home Improvement & Services

21

https://en.wikipedia.org

12

Wikipedia

22

www.bizjournals.com

12

National IYP

23

www.whitepages.com

11

National IYP

24

https://threebestrated.com

11

National IYP

25

www.glassdoor.com

10

Job Search

26

www.dexknows.com

9

National IYP

27

www.simplyhired.com

9

Job Search

28

www.houzz.com

8

Home Improvement & Services

29

www.weddingwire.com

7

Weddings

30

www.10best.com

7

Travel

31

www.careerbuilder.com

6

Job Search

32

www.expedia.com

6

Travel

33

www.healthgrades.com

6

Health

34

www.theknot.com

6

Weddings

35

https://www1.salary.com

6

Job Search

36

https://local.dmv.org

5

Government

37

www.livingsocial.com

5

National IYP

38

www.whodoyou.com

5

National IYP

39

www.zillow.com

5

Real Estate

40

www.zocdoc.com

5

Health

41

www.thrillist.com

4

Travel/Food

42

www.zomato.com

4

Restaurants

43

www.city-data.com

4

National IYP

44

www.mystore411.com

4

National IYP

45

www.trulia.com

3

Real Estate

46

www.wellness.com

3

Health

47

www.allmenus.com

3

Restaurants

48

www.findmeglutenfree.com

3

Restaurants

49

www.fixr.com

3

Home Improvement & Services

50

www.grainger.com

3

Retailer

51

www.interias.com

3

Home Improvement & Services

52

www.looksharp.com

3

Job Search

53

www.loopnet.com

3

Real Estate

54

www.thebluebook.com

3

Autos

55

www.virtualtourist.com

3

Travel

56

https://agency.nationwide.com

2

Insurance

57

https://doctor.webmd.com

2

Health

58

https://freeclinicdirectory.org

2

Health

59

https://eventful.com

2

Events

60

www.thomasnet.com

2

B2B Services

61

https://health.usnews.com

2

Health

62

https://local.intuit.com

2

National IYP

63

https://k12.niche.com

2

School Directory

64

www.schooldigger.com

2

Education

65

www.vitals.com

2

Health

66

https://stores.jcpenney.com

2

Retailer

67

https://locations.budget.com

2

Car Rental

68

www.allonesearch.com

2

National IYP

69

www.ameripriseadvisors.com

2

Financial

70

www.beautyseeker.com

2

Beauty & Health

71

www.booking.com

2

Travel

72

www.bringfido.com

2

Pet Friendly Travel

73

www.calculateme.com

2

Insurance

74

www.care.com

2

Baby Sitters

75

www.caring.com

2

Senior Living

76

www.chowhound.com

2

Restaurants/Food

77

www.clubplanet.com

2

Music Clubs

78

www.concretenetwork.com

2

Contractors

79

www.erieinsurance.com

2

Insurance Agency

80

www.eventbrite.com

2

Local Events

81

www.eventective.com

2

Local Event Planning

82

www.feeonlynetwork.com

2

Financial Planner Directory

83

www.freeclinics.com

2

Medical Clinic Directory

84

www.greatschools.org

2

School Directory

85

www.homes.com

2

Real Estate

86

www.hotels.com

2

Hotels

87

www.kayak.com

2

Travel

88

www.legalconsumer.com

2

Lawyers

89

www.pinterest.com

2

Social Media

90

www.plannedparenthood.org

2

Family Planning Centers

91

www.priceline.com

2

Travel

92

www.realtor.com

2

Real Estate

93

www.reddit.com

2

Forum

94

www.travelocity.com

2

Travel

95

www.tuscl.net

2

Music Clubs

96

www.urgentcarelocations.com

2

Urgent Care Centers

97

www.usnews.com

2

News Site

98

www.zagat.com

2

Restaurants

99

https://top10weddingvendors.com

2

Weddings

100

https://usplaces.com

2

National IYP

Andrew Shotland is the proprietor of Local SEO Guide, a SEO consultancy focused on enterprise search engine optimization for local media properties and multi-location businesses. He also has a blog about Apple Maps.

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