Yext, the global Location Data Management leader, today announced that it has expanded its operations across Northern Europe in response to the strong demand for its Location Cloud technology. This expansion represents a major milestone for the company, which is already used by more than 800,000 business locations around the world to manage their location data.
"Like the rest of the world, the UK and Northern Europe are witnessing an unprecedented change in consumer behavior due to the rise of mobile technology," said Howard Lerman, Yext Co-Founder & CEO. "Consumers are discovering businesses and making purchasing decisions on their smartphones, so it's critical that businesses manage the information about their locations online — everywhere consumers are searching. By expanding our operations, we're making it easier for businesses of all sizes to manage their location data at scale and focus on building stronger relationships with their customers."
Yext's award winning Location Cloud enables companies like T-Mobile, Ben & Jerry's, and Premier Inn to manage location data across their websites, mobile apps, internal systems and the industry's largest ecosystem of maps, apps, social networks, directories and search engines including Google, Apple, Facebook, Bing and Yahoo.
During the last year, Yext established its Northern European headquarters in London and signed key partnerships to provide location data management for small and medium businesses across Europe, including with Yell in the UK, Goldenpages in Ireland, Fonecta in Finland, and DTG in Holland.
Yext has also added Jon Buss as Managing Director of the UK and Northern Europe. Buss brings with him 20 years' experience in starting, acquiring, and managing both start-ups and large international businesses. Most recently, Buss helped drive 300% revenue growth at Criteo, the global leader in performance display advertising. Prior to Criteo, Buss, held senior roles at Experian including Managing Director of the Digital division.
"It's an exciting time for Location Data Management. The appetite for location services is growing rapidly — from Google to Apple Maps, Facebook to Uber, Snapchat to the augmented reality of Pokémon Go — location is at the heart of the most popular apps available today," said Buss. "It's clear that location-based technology is entering its next phase of development and that makes Yext's expansion into Europe even more exciting and timely. Opportunities are limitless in this fast-moving, dynamic market."
"We are very excited to welcome Jon, a seasoned leader, to the Yext team," remarked Lerman. "His appointment will help accelerate our expansion into Europe, and we leverage his extensive experience to help us achieve our ambitious growth plans."