According to a recent analysis of 1,800 physicians and healthcare facilities, 48% of existing healthcare listings show significant inaccuracies that could result in misdirected patients. In order to accommodate the nonlinear online patient journey, health systems must maintain a central system of record for location data — including both physician and facility listings.
We recently hosted a webinar, highlighting the healthcare location data crisis and what health systems can do to ensure their information shows up in search during critical moments of need. Featuring Yext Head of Healthcare, Carrie Liken, Steward Health CMO, Brian Carty, and Vitals Senior Director of Data Operations, Jennifer Fronzaglia, guests learned:
- How patients research and select healthcare providers
- How to ensure physicians and facilities get found online
- How to manage location data for physicians and facilities
- How to use the Yext Healthcare Location Cloud to attract and retain patients
Watch the full webinar now, and visit yext.com/healthcare to learn more about the Yext Healthcare Location Cloud and to set up a demo for your organization.