Technology has changed the customer search journey and has made people more mobile. Consumers searching in the moment expect consistent local information at their fingertips, and with 77% of mobile searches related to the food and beverage industry, it’s more important than ever for food service brands to stay current with their online marketing strategies – and that includes providing accurate location information everywhere consumers search.
During last week’s FSTEC Conference in Dallas, marketers gathered to discuss the latest technologies and innovations shaping the restaurant and food industries, including mobile marketing, IoT, search, and more.
During the event, Yext’s VP of Enterprise Sales, Tim Miller, led a presentation on search engine optimization, and what food service brands can do to leverage both location data and content to help with their local SEO efforts and ensure customers find them when they search.
Miller emphasized the shift in consumer search behavior, discussed new uses of geolocation technology – such as Snapchat Geofilters and Pokémon Go – as well as how to utilize structured data to reach consumers in moments that matter.
Today’s mobile consumers want fast, accurate, and real-time information about food service industry locations. Will your brand show up at the top of the search results? Learn how we can help your restaurant or food service brand stand out online.