The importance of local search and search marketing has increased tremendously due to the rise of mobile. Consumers are searching more than ever, and from more places than ever before. 'Near me' searches nearly doubled in 2015 alone, and mobile searches are growing at 146% year over year. There's no denying it — users are turning to their smartphones to find local businesses, meaning that it's more important than ever for your business to show up in the local search results.
For those looking to succeed at search marketing, SMX East in New York City was the place to be last week. Designed for marketers who want to stay ahead of the curve, the conference dove into important industry topics such as SEO, social media, and location-based marketing.
During the event, Yext's VP of Community and Publisher of GeoMarketing.com, Raj Nijjer, led a discussion on how to speak search engine. He explained how search engines work, how they gather data, and what brands can do to ensure they appear at the top of the search results.
With more than half of all searches now occurring on mobile, Nijjer also discussed why location-based experiences are the new frontier of mobile search, and how brands can feed Google the information it wants in order to reach more customers.
During the conference, Yext also helped attendees stay powered up and comfortable by sponsoring a power station and lounge.