The new age of customer exploration is constantly changing. Voice search is seeing unprecedented growth. Location-based searches on mobile are growing 146% year-over-year. Even self-driving cars will be the norm come 2020. In order to reach searching consumers in moments that matter, businesses must be in complete control of the data that appears online.
For marketers looking to succeed in the digital space, State of Search in Dallas was the place to be earlier this month. Designed for in-house marketing teams, agencies, and big brands, the event covered industry topics such as search marketing, social media content, and location technology.
During the event, Yext's EVP of Partnerships, Christian Ward, led a discussion on the new frontier of mobile search and what this means for businesses and consumers alike. He explained the current state of search, how consumers search versus how search engines read queries, and what businesses can do to manage their data most effectively to ensure their brand gets found.
Along with being the event's Title Sponsor, Yext also helped attendees stay caffeinated by sponsoring a coffee bar.
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