2017 Predictions #3: From Curation to Personalization

To give you a jump start on the new year, we asked industry experts about their predictions for the future of location, marketing, and technology in 2017. We’ll be posting their responses over the next month here on the Yext blog. Follow us on Twitter @Yext for new posts, and tweet at us with your own predictions.

By Carlisle Connally
Vice President, Digital Acquisition Marketing, Marriott

We are seeing the move from an era of curation through content to an era of personalization made capable by data. It’s about bringing the right information to our guests at the right time during their consumer journey as they dream, shop and search. When they travel, they want to feel like a local, but don’t have time to do the research themselves anymore. So the power of personalization is critically important so that we are delivering this information to them in real time, extending throughout all touch points and expanding further into the local search ecosystem.

This post is part of a series of 2017 predictions from industry experts.


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