Unlocking Brand Visibility and AI Search Power with Yext Scout

As brands navigate the shift toward AI-driven search platforms like ChatGPT and Perplexity, marketers are learning how to get — and stay — ahead in this new competitive space. But you can't win what you can't see.

Use this webinar recap to get more familiar with the current state of search, and learn how Yext Scout improves search visibility for strong brand performance in both traditional and AI search.

Why brands need to adapt for visibility in AI search now

Customers don't search the way they used to. While Google remains influential, AI platforms like ChatGPT, Gemini, and Perplexity are gaining traction. As more search queries are met with AI-generated answers, brands must rethink their strategies in order to be discoverable everywhere a customer searches. 

To rethink those strategies, brands have to have a sight line into how their locations are performing in AI search platforms (not just the traditional ones).

And this is where Scout comes in...

Yext Scout is your AI search co-pilot and brand visibility engine

Use Scout for visibility that's measurable and actionable

Scout's advanced AI visibility metrics report customer behavior patterns, showing data and insights that matter — like identifying top competitors and pinpointing areas for improvement across different platforms.

By focusing on underperforming locations, Scout gives marketers intuitive maps and data dashboards to visualize search performance at granular levels. With built-in recommendations, marketers can take action quickly to fix issues like the impact of reviews, content consistency, and data accuracy. 

Scout makes it easy to take action at scale, helping marketers solve issues and improve discoverability across hundreds (or thousands) of brand locations at once.

Scout's most practical applications and features

Scout shows marketers the comprehensive overview of their brand's online visibility, covering Google and all the big AI platforms. Then, marketers can "choose your own adventure" and drill into Scout for powerful, critical insights like:

• Rankings and visibility scores at global, regional, and location-specific levels
• Competitive benchmarking tables to examine who brands lose visibility to — and why
• Location Density Normalization that carefully accounts for density variance across geographical locations to keep comparisons fair
• Hyper-local insights to examine and refine focus areas like improving reviews or updating website content for higher impact
• Data-backed recommendations for optimizing online performance and recapturing visibility everywhere your customers search

Scout's data metrics reveal opportunities like increasing online review counts, improving data consistency, and creating hyper-local content to boost rankings. Plus, every opportunity is actionable directly within the Yext platform. Notably, Scout's insights also influence paid media strategy, showing marketers where to reallocate awareness budgets and drive business to high-performing locations.

Webinar takeaways

Yext Scout monitors brand visibility everywhere, so brands can see where they stand in AI search — and how to adapt and win. Brands don't have to fly blind in this new era of AI search. 

Count on Yext Scout to make it easy for your marketing team to quickly adapt with actionable insights, then turn those insights into impact:

Prioritize structured data: To succeed on AI-driven platforms, focus on giving the machines complete, accurate, and hyper-local information about your brand. 

Leverage hyper-local Insights: Pinpoint opportunities to improve your ranking and discoverability by understanding even the most granular, location-level performance metrics.

Immediately act on insightful recommendations: Use Scout to implement quick fixes, whether it's boosting review counts, standardizing data, or creating hyper-local pages.

Invest in competitive benchmarking: Knowing your competitors' visibility strategies is key to staying ahead.

Enhance paid media efforts: Use Scout's data to adjust paid spend and maximize ROI based on high-performing locations.

Gain visibility into both traditional and AI search visibility, then see how to adapt your strategies and tactics so you outrank your competitors and surface in AI search platforms. Learn more about Scout.