Case Study: GANT Boosts Online Presence with Yext, Increasing Listings Fivefold and Driving In-Store Traffic

GANT, the renowned clothing retailer, has been weaving together American sportswear with European elegance since 1949. With 583 global stores, GANT has captivated fashion enthusiasts — especially in Northern Europe — by maintaining a strong presence in Sweden and the United Kingdom. By collaborating with Yext to amplify online visibility, GANT has doubled its online reach and influence.

As GANT prepared for global expansion, they recognised the need for a robust tool to help them maintain the accuracy of their online listings.

"We had a system before where all the information was collected, but the information was not updated frequently. Also, the previous tool was not user-friendly, so it was quite hard for the teams to update information or even to download reports," says Silvia Reyero Jiménez, global e-commerce business developer at GANT.

Additionally, GANT faced the challenge of scattered listings management across various departments. Reyero Jiménez explained, "before we partnered with Yext, depending on the market and the store, our online listings were managed by different departments—some by retail, some by e-commerce, and some by the global team."

GANT needed an easy solution that would simplify its online listings process, making both customers' and employees' lives easier.

Yext's relationship with GANT began in 2021 with its effort to manage online listings across 182 locations. Today, GANT uses the Yext platform to manage over 5,700 online listings, providing customers across Northern Europe with accurate information on GANT stores in their area. "We are in a much better place than before," says Johan Hallberg, global head of retail operations at GANT.

Reyero Jiménez agrees. "We are seeing the data and how much Yext has increased the traffic of each of our stores, and it's much easier to use than our previous solution," she adds.

GANT has also started to work with Yext on increasing the number of online reviews for GANT stores. "Since we work in retail and are consumer-oriented, reviews are very important to us," Hallberg says. "I see a lot more reviews coming in, and we're exploring how to bring in even more."

With Yext as a partner, GANT has seen a significant improvement in its listings process. So far, Yext has created 4,641 live listings for GANT, more than quintupling the company's number of live listings at the start of the partnership. Throughout the partnership, Yext has made more than 113,000 total listings updates, ensuring customers can find accurate information at the push of a button.

The numbers speak for themselves: since GANT joined forces with Yext, the company has seen a 40% increase in map views, a 64% increase in customers searching for directions to a store, and a 19% increase in total online views. Plus, GANT's percentage of 4-5 star reviews, its average star rating, and its response rate have increased since partnering with Yext.

It's not just the solutions that make the company stand out, according to the Gant team; it's also its unparalleled customer service. "I'm really impressed with the Yext team's knowledge and quick response time whenever we have a question, Yext makes it easy to use their platform," Hallberg says. "We see our partnership with Yext as extremely valuable."

To learn more about Yext's offerings, book a demo today.