Hanrahan and Fazoli's decided to work with Yext to manage their brand information centrally. Fazoli's uses Yext to manage menus and publish them accurately across the web, customizing them per location.
Fazoli's uses Yext as its central source of truth, making it easy to update all location-specific sites with the same information the brand is publishing on networks like Google, Bing, Facebook, and Yelp — from menu information to hours of operation.
"Customers can visit the local page for one of our restaurants, and they can see everything they want," says Hanrahan. "They can find out more about the menu offerings, call the location, see opening hours. They can do so much from this one page. Making sure it's correct and easy to find is an integral part of our digital marketing strategy." Yext's enhanced menu feature pushes the exact menu from that location into the Google search results.
"The beauty of utilizing Yext is that the customer sees the same, consistent information wherever they look," continues Hanrahan. "I'm really, really happy with how we've used Yext, and I find it very easy. As an example, when a franchisee decides they're going to change the price of a menu item, I can change it on my own, and can respond back saying this is now live!"
With Yext, Fazoli's can update each franchise's page per location, with confidence that the brand is in control of its restaurant and menu information everywhere. Individual franchise owners can even respond to reviews locally.
"We've provided training and access to our franchisees to reply to reviews and resolve issues for their locations. That helps them to be more engaged in their business, be notified about problems, and fix them more quickly and more effectively," says Hanrahan.
"If you want your guests to return, then responding to reviews is going to be critical to build your reputation and avoid people going to a competitor," Hanrahan continues. "Responding to a customer can be the quickest way to fix something and give the customer the feeling that they're being heard. This has been a huge win for us. It's been a win for everyone; operations, marketing, and the local franchise owner."